YouTube channels CPM

As a YouTuber, common ways to monetize include:

1. Revenue Sharing (YPP)
2. Brand sponsorship and cooperation
3. Channel Paid Membership
4. Live Stream Tips and Super Thanks
5. Affiliate Marketing
6. Sales of peripheral products
7. Selling courses

Advertising revenue sharing (YPP) is the most common monetization method and the first goal for most people running a YouTube channel: to activate YPP as soon as possible.

But most successful YouTubers actually look down on ad revenue sharing—it's almost the least significant part of their income.

For a YouTube newbie, this might be the closest monetization method to us, so it's still necessary to do some research and predict the prospects of your YouTube career by looking at some cases shared by experienced YouTubers.

How is YouTube's ad revenue calculated? I asked ChatGPT, and they summarized a formula: Total revenue ≈ (views/1000) × CPM + other click-based revenue, then multiplied by the creator's share (approximately 55%) .

Here, CPM (cost per 1000 impressions) refers to the cost an advertiser pays per thousand impressions. Generally, the CPM is higher in the financial industry. As a YouTuber, we may not care about the advertiser's CPM; we only care about how much we can earn per thousand impressions, i.e., RPM (revenue per 1000 impressions).

Below are 20 high CPM content categories. If you want to run a YouTube channel, you might consider these categories:

1. Trading or Investments: CPM: $20 – $50
2. Digital Marketing: CPM: $8 to $36.36
3. Finance: CPM: $12 to $36.36
4. Home Improvement: CPM: $7 – $36
5. Content Creation: CPM: $18 – $25
6. Make Money Online: CPM: $10 – $20
7. Technology: CPM: $10 to $20
8. Travel: CPM: $2 to $15
9. Photography and Films: CPM: $9.22
10. Education: CPM: $9.09
11. DIY / Repair: CPM: $3 – $8
12. Affiliate Marketing CPM: $3 – $8
13. Drop Shipping CPM: $3 – $8
14. Gaming CPM: $4.55
15. Lifestyle CPM: $3.13
16. Fashion CPM: $3.13
17. Cooking CPM: $2.50
18. Pets & Animals: CPM: $1.82
19. Music CPM: $1.36
20. Cryptocurrency CPM: Unknown

• Earn money online : Average CPM is as high as $13.52, with content utilizing affiliate marketing reaching as high as $22.
• Digital marketing : For businesses and entrepreneurs, the CPM is approximately $12.52.
• Personal Finance & Investment : Focuses on how to manage and invest existing wealth, with an average CPM of approximately $12.
• Educational content : Includes various knowledge sharing for children and adults, with a CPM of approximately $9.89.
• Technology, automobiles, and digital products : The CPM varies across different sub-sectors, such as approximately $7.31 for photography channels, approximately $4.32 for automobile channels, and approximately $2.39 for general technology content; however, the cost investment is higher.
• Lifestyle : Diverse content, ranging from daily vlogs to lifestyle sharing, with an average CPM of approximately $3.47.
• Fashion and try-on sharing : CPM is around $3.13.
• Beauty and Makeup : Although highly competitive, the average CPM is slightly above $3, with some subcategories (such as weight loss) reaching $10.
• Cooking : Popularity has increased due to the pandemic, with an average CPM of approximately $2.50.
• Fitness and muscle building : lower CPM, around $1.60, but with a solid audience base.
• Video games : Despite a large audience, the average CPM is only about $1.40, partly due to the younger age of the audience and their limited spending power.
• Comedy content : encompasses humor, challenges, and pranks, with an average CPM of approximately $1.
• ASMR and unique satisfaction content : By providing unique sensory experiences, the average CPM is approximately $3.50.
• Inspirational and personal growth : Content focuses on self-improvement and spiritual development, with CPM ranging from $2.50 to $4.
• Travel : With the recovery of the travel market after the pandemic, the travel channel's CPM has recovered to over $2 per thousand plays.